The war for developer talent is hotter than ever. Whether you’re trying to build mobile apps, redesign the user experience on your public website, or keep business-critical applications on the cutting edge, everyone needs code.
Unfortunately, you can advertise in all the right places, have a fantastic internship program, and interview all you want, but if the great programmers don’t want to work for you, they ain’t gonna come work for you.
There are times when you must publicly speak up about what’s on your heart, and this is one of those times for me. To understand Ben’s importance, you must first understand how Silicon Valley is run, and that is by a very specific protocol.